About us

MISSION

"Makapag-hatid ng dekalidad na pyesa sa presyong abot-kaya para sa bawat siklista"

VISION

"Itatag ang JE BIKESHOP bilang isa sa pinaka kilala at pinagkakatiwalaang bikeshop sa buong Pilipinas."

History

JE BikeShop traces its beginnings to 2020. The company was founded by Joe Edward B. Livelo. a passionate cyclist who spent years joining local races and immersing himself in the growing cycling community. His personal experience on the road made him aware of one important truth. Many aspiring cyclist struggled to access quality bike parts because they were too expensive. This insight became the foundation of the business.

During the pandemic, cycling became a primary mode of transportation for many Filipinos. Joe saw both a need and an opportunity to serve. He started small, selling bike parts from his home and listing items Facebook Marketplace. The goal was simple. Offer products that were affordable, reliable, and accessible to everyone, especially teenagers who dreamed of entering sport but lacked the means. His commitment reached beyond sales. He supported local riders by sponsoring community races and handing out bike accessories to cyclists who wanted to pursue the sport but had limited resources. This mission shaped the identity of JE BikeShop.

The business continued to grow. In 2022, JE BikeShop expanded its reach by entering the TikTok Shop. The platform helped the brand connect with a wider audience. Customers recognized the shop for its honest pricing and dependable service. This momentum paved the way for a physical store. JE BikeShop opened its shop at Blk 1 Lot 2, DM 1 Subdivision, Albay Street, Barangay San Andres (Pob.), Cainta, Rizal. The shop is located deep within a subdivision. Yet people visit intentionally because they trust the brand and appreciate its affordability.

Today, JE BikeShop sells a wide range of bike parts, frames, and accessories through its physical store, its active website, and its growing TikTok shop. It has built strong community engagement, with over 40,000 Facebook likes and 58,000 TikTok followers.

As the industry evolves, JE BikeShop continues to grow. It adapts to new technologies, explores advancements in bike accessories, and embraces the emerging age of AI. The company seeks new opportunities for innovation and expansion in the sports industry. It collaborates with bigger brands and participates in expos to represent its mission. Through these efforts, JE BikeShop works to support aspiring cyclists, strengthen the local cycling culture, and help the community welcome more young and passionate riders into the sport.

Rooted in its mission to offer quality, affordable, and trusted cycling products, JE BikeShopremains a service-oriented company dedicated to making cycling accessible to everyone.